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Media Connect

Why say good-bye when you can say see you next time?

Journeys are a series of beginnings and endings. Each phase starts with exploration, followed by understanding and capability. Just when you are getting good at something it is time to move on to the next phase, and the cycle begins again.

This has been true for me with the creating and marketing of Change with Confidence. First it was the concept phase, then writing, editing, pitching, formatting and promoting. Each one followed this development cycle.
One of my favourite phases has been the promotion phase.  I hired Media Connect, a New York-based book promotion and author publicity firm to support my book in the U.S. A best-selling author had given me a great reference and my initial conversation was David, Managing Director, was excellent. Have you found that there are some people you meet and just know you will get along with famously? This is how I felt about David. 
Steve Matteo, David Hahn and Eric Glover
I felt like a sponge when I met David and his team members, Steve and Eric at their office. I kept saying, “And what else, is there anything else, from your experience, what else should we do.” I also invited them to use me as a guinea pig if they wanted to try new things. 
I learned so much from my five-month campaign. Their expertise was evident from day one. They worked with Wiley to get promotional galley (first-print soft-bound copies  for journalists). They also quickly leveraged their network across print, radio, public speaking and internet media channels. I was in good hands from the start.
Here is what the team triggered for Change with Confidence:
6 Reviews                           
8 Articles/Guest Posts   
3 Interviews                      
1 Talk/Event            
1 Webinar                      
I am thrilled with the coverage! I won’t attempt to pick my favourite experiences. Each one taught me something new, whether it was approach, format or customization to a particular audience. Each one built my promotion skills. 
Beyond PR, the team shared their knowledge of the publishing industry. For example, David said there are two types of authors: one that puts out a book every two years and the other who does so every five years. The first type tends to repeat themselves while the other writes something new and uniquely profound.”
Why say good-bye when you can say see you next time? It will be a little while longer than I originally thought. Thanks guys!

Ten Things I Didn’t Know About Great Publicists

This week I met my publicist team members at their office in Manhattan. It was a great experience. Even getting there was an adventure: a 4:45 a.m. taxi ride to the Toronto airport, a 6:30 a.m. flight to Newark, an 8:30 a.m. train to Penn Station, and a 9:15 a.m. taxi ride to Mid-town East. I stood at the corner of 57th Street East and 2nd Avenue feeling like I belonged there.
It was good to meet David, whom I had spoken with by phone. I also met Steve and Eric who had complimentary areas of expertise. Our ninety-minute meeting flew by. We talked about my goals, their impressions of my book, strategies and possible tactics, and how they would partner with the Wiley publicist team. We also talked about the publishing industry and the changes it is going through. I couldn’t help becoming absorbed in the discussion, forgetting for a few minutes the purpose of our meeting.
I left the meeting refreshed and a lot more knowledgeable  about publicity and what the team will do for Change with Confidence and me. Here are the ten things I didn’t know about great publicists. They:

  1. Come highly recommended
  2. Work in teams
  3. Ask for and listen to your goals
  4. Read your book before writing a proposal
  5. Are realistic about expectations
  6. Are honest about what benefits should not be focused on
  7. Are well connected
  8. Provide advice on areas beyond publicity
  9. Call in personal favours on your behalf
  10. Are confident in their abilities

Most experiences are better when shared. This is true of my trip. My friend Peter made the journey with me before we both headed to New Jersey to work through the night on a consulting assignment. As we boarded the train back to Newark I thought to myself, “I’m in good hands.”

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