What’s in a Name?


What’s in a Name?

 “What are you going to call it?” is often the first question people ask me about my book. I answer the same way each time: “I don’t know.” I have thought about potential names but not one of them has stuck. My book keeps changing and so does it’s description.

There is a lot of advice on picking a book title. Sources agree that there is a lot at stake because it is a key influencer on whether or not a reader will buy your book (or someone else’s).  

A good title…
– Grabs attention, is intriguing, and pulls the reader in
– Sums up what the book is about 
– Hints at the benefits of buying it (addresses what people need)
– Is relevant to the audience interested in your book
– Is not too obtuse, clever or clichéd 
– Does not include hard to pronounce words
– Is positive
– Matches the tone (and energy) of the book

– Is short (less than eight words)
– Stands out from other books in your genre
– Is easy to remember
– Includes a subtitle that further describe what the reader gets
– Includes key words a reader would type into a search engine to find a book like yours
– Does not mislead the reader

I have been tracking my competition through LinkedIn chat topics on the best change management books written. The list is at 243 and counting. Also, I downloaded the table of contents of The 100 Best Business Books of All Time. Finding a title that will stand out from these tomes and meet all of the above criteria will be a challenge. There is one more requirement, however, that makes the task a little more manageable: you need to love your title and be proud of it because you will have it for life.

Phil

 
 

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