Tag Archives:

radio interview

Top Ten Tips for Conducting a Radio Interview

I had my first radio interview this week with Dr. Alvin Augustus Jones on WJFK-AM 1580 CBS Radio Washington WNEW-FM 99.1. When I received the request I was thrilled but I also knew I was entering new promotional territory.


Dr. Jones’ radio show is called “Where World Thinkers and Leaders Come to Chat.” Love it. He is a pro with an interview archive of over one hundred interviews. He has interviewed a who’s who of business thinkers―Stephen Covey, Jack Canfield, Harvey MacKay, Zig Ziglar, and Brian Tracey― and celebrities―Barbra Streisand, George Foreman, Howie Mandel, Stedman Graham and Ashley Judd. I had a lot of work to do to prepare.

The first thing I did was review media pointers that my publicist team had given me. I complemented this information with a Google search on “how to conduct a radio interview”. I also listened to a few of Dr. Jones’ interviews. He is an eloquent and professional interviewer, which was good to know, but also put pressure on me to be an eloquent and professional guest.

I prepared my interview space by placing notes around my desk in large text and with highlighted soundbites. I also had a glass of water by my side in case of emergencies. I was as ready as I could be.

The interview went by in a flash. I made a few stumbles but nothing major. The more I relaxed, the better my answers sounded. 

Listening to the interview again for the first time, just minutes before I wrote this post, I noticed how many times I said “actually” (10) and “I think” (6)―10 and 6 too many times. Overall, I am happy with my answers and the tone of my voice but know there is more work to do.

Here are my top 10 tips for conducting a radio interview:

– Prepare three key messages you want to communicate and stick to them
– Rehearse your introduction and close
– Have notes in front of you and don’t use them (the preparation process is the benefit)
– Tell stories and give common examples
– Keep your answers to thirty seconds (any longer and you may lose focus)
– Be conversational
– Smile while you are talking (it will come through your voice)
– Don’t speak too quickly (practice speaking just before the interview)
– Use a headset to improve your flexibility and gesturing (I missed this one)
– Thank your interviewer after the interview – Dr. Jones was the best

I learned a lot from my first radio interview and my next one will be better. It has opened up a new promotional vehicle for Change with Confidence, one that I am keen to go afterIt has also given me a conversation starter if I ever meet Barbra Streisand.

Phil

Take Action

Ask us a question about your change

    Your Name (required)

    Your Email (required)

    Subject

    Your Question


    Get the newsletter
    Change With Confidence
    Please type your name and email address and click on "Send". We will add you to our newsletter distribution list. Thank you.




    Get Change with Confidence
    Change With Confidence

    Get Change on the Run
    Change With Confidence

    Twitter

    When impressing leaders, what is the 1 action you would take to get 80% results in 20% of the time? Here’s mine: bit.ly/3CHq0Ho. The podcast episode with key opinion leader @RobbyNap is on Sounder bit.ly/3iKl2js. #change #changemanagement #leadership #podcasts pic.twitter.com/wUxLfW3w0M

    About 2 weeks ago