If it looks like a duck…


If it looks like a duck…

A Duck

At a meeting I facilitated last week, someone mentioned that she had referenced the ‘duck test’ (if it looks like a duck, swims like a duck,  and quacks like a duck, then it probably is a duck) to her team and no one knew what she meant.

I feel like I am going through the duck test now as the hard cover version of my book is being assembled. I asked my Wiley production supervisor if she could send me a sample of the layout design and she kindly sent me a few pages. 

Fonts: Blumner MTStd, Minion Pro 
and Ocean Sans

Here’s where the duck test comes in. The layout looks like a hard cover business book, the fonts are similar to other hard cover business books, and the dimensions are common to most hard cover business book. Therefore, Change with Confidence will look and feel like a hard cover business book. I am getting more and more excited as I see the physical elements come together. Each one is a ‘pinch myself’ moment, a small win that needs to be celebrated. Celebration is an important factor of successful change management and I am seeing my motivation spike every time I have one.

Two observations came to mind when studying the layout: It will be easy to flip through my book to find specific information, which has always been a must-have requirement. Also, the templated examples are shown exactly as they were created during big change projects, which reflects the experience-based, practical nature of my book. 

 The cover is the final element of the design phase. As long as it looks like a business book (the duck) then my book will be in good shape.

Phil

 
 

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