If a picture is worth a 1,000 words, what about a video?


If a picture is worth a 1,000 words, what about a video?

It makes sense that a consumer needs to be interested in a product before buying it. No interest, no sale. My challenge is to inspire interest in publishers to review my book proposal. No interest, no review, no sale.  


One barrier to interest is the commitment of time to read it before knowing whether or not it is worth reading. To overcome this challenge, I am creating a short video to introduce my book,  describe what it contains, and outline the benefits of reading it. 


Fortunately, Mel, my good friend and colleague,  is an excellent video director and editor. We spent Thursday morning filming (twenty-nine takes!) and selecting footage. Before shooting, the agenda was:

  • What is my book about?
  • Why buy my book (benefits)?
  • What are my credentials?
  • How is it unique?
  • What is the audience?
  • Call to action: read my book proposal

After many takes, the agenda was reduced to:

  • What is my book about?
  • What are my credentials?
  • Why buy my book (benefits)?

The more I talked on camera the less clear my message became. I wanted to explain my points in detail, which was counter to my objective. To be interesting, a good teaser video needs to be short, simple, and clear.


The footage is now in Mel’s capable hands to edit and add section titles. I know she will make it look as good as it can be. The test will be how many publishers double-click on my proposal. The objective is always the bottom line.


Phil

 
 

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