How do you count success?


How do you count success?

An envelop was waiting for me when I arrived home from the airport on Wednesday.  It was my first sales and royalty statement from Wiley. 

Sales is a key indicator of success for many authors. “How are sales going?” is the number one question I am asked about my book. 

Wiley’s Canadian Sales VP had educated me  about how this market worked. She said that unlike fiction books that have a six month launch period, business books have an 18 to 24 month selling window. “Don’t expect huge sales from your first book in the first three months,” she counselled. This was good to know, but I wanted them anyway. What better way to define success?

My publicist had also shared that 95 percent of business books sell less than 500 copies in total. Good to know. Not what I wanted to hear, but good to know.

In the first three months, Change with Confidence had sold 1,484 copies, 1,286 in the US and Canada and 178 in other countries. I felt relieved and grateful. 

The next day, I noticed that this good feeling wasn’t as pleasurable or intense as  the ones I experience after reading an email from a reader or review . 

Perhaps the difference between them is emotion. There is little emotion in a spreadsheet, but  a huge amount in hearing personal stories, reading someone’s views, or forming relationships. They are full of meaning and their effects last longer. 

In life, we are taught to set goals and measure progress. Our sense of achievement is tied to our ambitions and how we measure them. Perhaps we should spend more time identifying the dimensions of progress and then measure all of them. The numerical ones are important but the emotional ones are too.

Phil

 
 

1 Comment

Leave a Reply

Your email address will not be published.

Are NOT a robot, right? Please answer this simple math question * Time limit is exhausted. Please reload CAPTCHA.

Take Action

Ask us a question about your change

    Your Name (required)

    Your Email (required)

    Subject

    Your Question


    Get the newsletter
    Change With Confidence
    Please type your name and email address and click on "Send". We will add you to our newsletter distribution list. Thank you.




    Get Change with Confidence
    Change With Confidence

    Get Change on the Run
    Change With Confidence

    Twitter

    When impressing leaders, what is the 1 action you would take to get 80% results in 20% of the time? Here’s mine: bit.ly/3CHq0Ho. The podcast episode with key opinion leader @RobbyNap is on Sounder bit.ly/3iKl2js. #change #changemanagement #leadership #podcasts pic.twitter.com/wUxLfW3w0M

    About 2 weeks ago