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advice

So, what are you going to do to sell your book?

P.T. Barnum said, “A terrible thing happens when you don’t promote yourself…nothing.” I’m sure this is true for authors so I jumped into writing my Promotion Plan with vigour. The goal is to state what I will do to sell my book (with vigour). There are many articles about how the author (not publisher) must drive awareness and sales. If not, then something terrible happens. 


Passion, confidence, and commitment are three themes I have  woven into my promotion plan. It has six elements:



Book Distribution to Audience Influencer: Sending copies to members of my three target audiences: leaders working on big changes (my primary target), post-secondary teachers and students, and Kraft and Cadbury employees and supporters.


Social Media Notifications:Communication about my book to my networks and business associations.


Magazines  and Blogs: Reviews, interviews, and serializing content in magazines and blogs.


Keynote Speaking Engagements: Presentations at conferences, association meetings, and schools.


Book Web Site: A dedicated site including this blog, author Q&A, chapter summaries and support materials.


Award Submissions: Participation in media and association award programs.

Please let me know if I missed any promotion opportunities. I would appreciate your thoughts.


I just bought Michale Hyatt’s Platform: Get Noticed in a Noisy World to fortify my plan. He is offering $350 of bonus resources if you buy a copy by the end of today. Now that’s a promotion!


Phil

Advice From the Big Chair

The empty ‘Big Chair’

On Wednesday, my friend Mel and I attended a “meet the author” session with Wayne Johnston, a celebrated Canadian writer. He is one of my favourites and I intended to ask him for advice on approaching publishers, my next mountain to climb.


Everything was going well: I confirm the session, my camera was charged, and we arrived twenty minutes early. As we were waiting in our second row seats (we chose not to run when the doors opened), I decided to buy a copy of “The Custodian of Paradise” for Wayne to sign. I also was going to ask him to include his favourite motivational saying, something I had asked Mark Tewkesbury, gold medal swimmer from the 1992 Summer Olympic Games, when he was a mystery guest at a business conference. He wrote, “Why not me?” It didn’t really make sense until I started writing my book. 

Mel at the book seller’s table


At the start time, an empathetic co-ordinator informed us that Wayne had not yet arrived and they were trying to locate him. Every ten minutes she updated us on their efforts to find him until forty minutes had passed when she said they still could not find Wayne and  she would try to reschedule him for the fall season (she did a great job). 

My new paperweight

All was not lost: I had a great time with Mel and we discussed a few open items about my book. You can find advice and inspiration in many places and often the best guidance is not planned.


Phil
                                                                                   


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